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Food Expo 2007 showcases new products and equipment
AKAH Najwani to present range of catering equipment at Food Expo 2007
Genetco to participate in Food Expo 2007

New beverages to be launched at Food Expo 2007
SFO to participate in Food Expo 2007
Food Expo to showcase products of major Saudi company

Food Expo 2007 to showcase new products from Bartech
Shah Nagardas Manji & Co. to participate at Food Expo 2007
Food Expo 2007 scheduled in December


Food Expo 2007 showcases new products and equipment

Muscat, Oman, 2 December 2007 – A wide range of products for hotels, restaurants, hypermarkets and food processing firms have been unveiled at Food Expo 2007 after it was formally inaugurated today by His Excellency Sayyid Said Bin Ibrahim Bin Saud Al Busaidi, Deputy Governor of Muscat.

The international exhibition, which is ongoing at the Oman International Exhibition Centre until December 4, features more than 45 local and international companies showcasing various types of food and beverages, kitchen and catering equipment, packaging technologies, and supplies for hotels and restaurants. Also on display are coffee machines, bar equipment and accessories, refrigeration systems and ice-making machines, as well as processed food products, cleaning equipment, dairy products and food service equipment.

“Food Expo 2007 offers everything related to food products, food preparation, and food processing,” said C.J. Paul, general manager of Omanexpo LLC, the leading exhibition management company in the sultanate. “This event is very timely, considering the continued growth of the food industry and hospitality industry in Oman.”

Paul pointed out that many leading companies in Oman’s food industry are participating in the exhibition for the opportunity to present their products to their target clients. Among these Abdul Khalik Abdullah Habib Najwani & Partners LLC, Al Jabal Trading and Refrigerating Co. LLC, ELCO National Trading Co., General Electric & Trading Co. LLC (Genetco), Shah Nagardas Manji & Co. LLC and Sharikah Fanniyah Omaniyah (Muscat) LLC.

Other local companies that have a strong presence in the exhibition are Al-Bariq Equipment LLC, Al Nab’a Equipment and Supplies LLC, Al Roofoof Hotel Supplies LLC, A’Safwah Dairy, Bhacker Suleman Jaffer, Bartech Oman, Carrier Transicold, Dhofar Beverage and Foodstuff Co., JohnsonDiversey, Nizwa Food Industries, Oman Tourism College, Premium Food Industries, Sohar Poultry Co. SAOG, Teejan Cleaners LLC, and The Food House.

In addition, many international exhibitors are also taking part in the exhibition to introduce their products in Oman and to further widen their reach in the Middle East market. Among the foreign companies at Food Expo 2007 are Canflex Engineering Pvt. Ltd. of India, the Sri Lanka Tea Board and Ceylon Fresh Teas (Pvt) Ltd. of Sri Lanka, the Maani Group – Damas of Syria, Pak Ihracat A.S. of Turkey, Patkol Public Company Ltd. of Thailand, Tee Yih Jiah Manufacturing Pte Ltd. of Singapore, and X35 Energy Ltd. of the UK.

The largest number of international exhibitors comes from the United Arab Emirates. These include EMF Emirates, Gulf Agriculture, Hotpack Packaging Industries LLC, Mohsen Line General Trading LLC, and Tradelink Middle East Ltd. The entry of these foreign companies in the local market will contribute significnatly in widening the choices available to consumers.

The exhibition timings are from 10:00 a.m. to 1:00 p.m. and then from 4:30 p.m. to 9:00 p.m. Since Food Expo 2007 is a trade exhibition, the event is open only to visitors above the age of 18.

Food Expo 2007 is supported by AKAH Najwani & Partners LLC as the platinum sponsor and X35 Energy Ltd. of the UK as the silver sponsor. It is also supported by the OER Dossier as the official publication as well as the Times of Oman and Al Shabiba as media partners. Cooking demonstrations during the event are sponsored by Al Sawadi Beach Resort and Flavours Multi-Cuisine Restaurant.

For more information, contact Omanexpo LLC at tel. no. +968-24790333, fax no. +968-24706276, or e-mail abdullah@omanexpo.com. More information is also available online at www.omanexpo.com/foodexpo

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AKAH Najwani to present range of catering equipment at Food Expo 2007

Muscat, Oman, 25 November 2007 – This year’s Food Expo will once again feature globally known brands of catering and food service equipment with the participation of Abdul Khalik Abdullah Habib Najwani & Partners LLC as the biggest exhibitor and the platinum sponsor of the event, which is scheduled on December 2-4 at the Oman International Exhibition Centre.

As the largest catering equipment supplier in the sultanate, AKAH Najwani & Partners LLC will prominently showcase a wide range of products from the world-renowned companies such as Rieber GmbH & Co. KG of Germany, Desmon s.r.l. and Metos S.p.A. of Italy, and Fagor Industrial S. Coop of Spain.

Other international firms represented by the company include Kronus (Germany), Aladdin (USA), Hatco (USA), Cambro (USA), Greenfield (USA), Paderno (Italy), Renzacci (Italy), Metaltechnica (Italy), Mecnosud (Italy), Cofrimell (Italy), KT (Finland), Sammic (Spain), Caplain (France), Santos (France), Row and Sons (UK), Burco (UK), ETI (UK), 1st Serv (India), Zanuff (India), Paramount (Pakistan), and ICEL (Portugal).

"Our strong alliance with these international companies enables us to serve all the requirements of our clients when it comes to kitchen and catering equipment as well as food service equipment," said Abdul Munim Najwani, managing director of AKAH Najwani & Partners LLC.

Najwani pointed out that his company has been leading the catering equipment trade in Oman for the past 51 years. Among the branded products that they supply to hotels, restaurants and other establishments are cooking ranges, hot and cold buffets, refrigerators and freezers, all types of ovens, fryers and bakery equipment. They also offer a wide range of cutlery and crockery, laundry equipment, housekeeping products as well as camping equipment.

“We highly appreciate the valuable support given by AKAH Najwani & Partners LLC to Food Expo for the past three years,” said C.J. Paul, general manager of Omanexpo LLC, the leading exhibition management company in the sultanate. “Their participation always ensures that all Food Expo visitors will be able to find everything they need in the exhibition.”

Paul revealed that, in addition to kitchen and catering equipment, Food Expo 2007 will also display various types of food and beverages, packaging products, refrigeration systems, and other essential supplies for hotels, restaurants and hypermarkets. The exhibition has also attracted the participation of international exhibitors from countries like Turkey, Thailand, Singapore, Syria, UK, India, UAE and Sri Lanka.

The exhibition timings will be from 10:00 a.m. to 1:00 p.m. and then from 4:30 p.m. to 9:00 p.m. Food Expo 2007 is also supported by X35 Energy Ltd. as the silver sponsor, the OER Dossier as the official publication, and the Times of Oman and Al Shabiba as the media partners.

For more information, please contact Omanexpo LLC at tel. no. +968-24790333, fax no. +968-24706276, or e-mail omanexpo@omantel.net.om. More details about the event are also available online at www.omanexpo.com/foodexpo.

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Genetco to participate in Food Expo 2007

Muscat, Oman, 21 November 2007 – The Special Projects Division of General Electric & Trading Co. LLC (Genetco) is all set to showcase its wide range of branded products at Food Expo 2007,which will be held on December 2 -4 at the Oman International Exhibition Centre in Seeb.

The division represents some of the world-renowned names in the industry such as Bitzer (Germany) for refrigeration equipment, Guntner (Germany) for condensers and evaporators, Costan (Italy) for cold rooms and display units, Geneglace (France) for flake ice machines, and Zanussi (Italy) for commercial kitchen equipments.

“We not only supply the equipment for the commercial kitchen and laundry requirements of our clients but also offer total turnkey solutions from the design stage and installation to commissioning and maintenance,” said Srinivas Gopalan, Divisional Manager of Genetco's Special Projects Division.

Established in 1970, Genetco is one of the most diversified, multi-locational and multi-divisionall marketing and engineering companies in the Sultanate of Oman. Its Special Projects Division is the distributor of a large number of reputed brands for hotels and restaurants, fish processing plants, hypermarkets and grocery stores, food manufacturing firms, and hospitals.

In addition to those mentioned earlier, other key principals of the company include Dito-Electrolux (France), Lincat (UK), Manitowoc (USA), Imesa (Italy), Lavatec (USA), Zeigra (Germany), Sanyo (Japan), KSG (Germany), and Unifrigor (Italy).

“Genetco’s participation in Food Expo 2007 clearly reflects the leading role it plays in serving the requirements of the food industry in Oman,” said C.J.Paul, general manager of Omanexpo LLC, the leading exhibition organizer in the sultanate.

Paul pointed out that many local companies have already confirmed their participation in this event, which will feature everything related to food and beverage, catering equipment, food processing technology, packaging products and agricultural supplies. He revealed that international exhibitors from many countries including Italy, Singapore, Thailand, Sri Lanka, India, UAE, U.K. and Germany will also be displaying their products to take advantage of exciting opportunities in the sultanate’s vibrant food industry and hospitality industry.

For more information, please contact Omanexpo LLC at tel. no. +968-24790333, fax no. +968-24706276, or e-mail omanexpo@omantel.net.om. More details about the event are also available online at www.omanexpo.com/foodexpo.

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New beverages to be launched at Food Expo 2007

Muscat, Oman, 11 November 2007 – A new range of beverages including soft drinks, bottled water and energy drinks will be introduced for the first time in Oman at Food Expo 2007, which is scheduled on December 2-4 at the Oman International Exhibition Centre in Seeb.

The new products, which will be launched during the event, will be brought into the sultanate by X35 Energy, a company based in the UK and promoting an entirely new concept in the development of carbonated and natural juice soft drinks, bottled water and energy drinks.

"Our products are designed to stand out in the market with our emphasis on the use of the finest ingredients to provide consumers worldwide with products of the highest quality," said Mahomed Karim, director of X35 Energy.

Karim pointed out that what makes the X35 Energy range different from other products in the market is its special ingredient, which is “black seed.” Known scientifically as Nigella sativa, black seed is also called the black caraway, black cumin, nutmeg flower, Kalonji, fennel flower, and Habbatul Barakah, which is Arabic for “seed of blessing.”

According to Karim, black seed is widely known worldwide for offering many beneficial effects to the health of consumers. It strengthens the immune system, stimulates the body’s energy, lowers blood sugar levels, improves kidney functions, and helps regulate a person’s blood pressure. This is all because black seed is rich in important nutrients such as amino acids, proteins, carbohydrates as well as trace minerals such as calcium, potassium and iron.

The X35 Energy products come in a wide variety of flavors including apple and mango, passion, cream soda, cola, and a mixture of orange and passion. All these will be displayed to attract the interest of potential distributors at Food Expo 2007.
“The X35 Energy product range would certainly be an excellent addition to the various types of beverages that are now sold in the local market, thus widening the choices available to consumers,” said C.J. Paul, general manager of Omanexpo LLC, the leading organiser of trade and consumers shows in the sultanate.

Paul explained that, in addition to various types of beverages, Food Expo 2007 will also showcase many other food products including pastries and other baked goodies, halal food products, fresh chicken, organic produce, and processed meat products. The three-day international exhibition will also feature the latest kitchen and catering equipment, hotel and restaurant supplies, packaging technologies and food processing systems.

Food Expo 2007 is supported by Abdul Khalik Abdullah Habib Najwani & Partners LLC as the platinum sponsor, the National Agricultural Development Company (NADEC) of Saudi Arabia as the gold sponsor, and X35 Energy as the silver sponsor.

For more information on how your company can participate in the event, please contact Omanexpo LLC at tel. no. +968-24790333, fax no. +968-24706276, or e-mail abdullah@omanexpo.com. More information is also available online at www.omanexpo.com/foodexpo.

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SFO to participate in Food Expo 2007

Muscat, Oman, 30 October 2007 – Sharikat Fanniya Omaniya (Muscat) LLC, a leading food service equipment supplier in the sultanate, will have a major presence at Food Expo 2007, which is scheduled on December 2-4 at the Oman International Exhibition Centre in Seeb.

"We have participated in Food Expo for the past two years, and we are once again looking forward for the opportunity to present our whole range of products to our potential customers," said Sadiq Mohammed Matwani-Operations Manager of SFO.
Matwani revealed that SFO has the experience and expertise in handling major projects from inception to completion. The company, which is celebrating its 40th anniversary this year, has well-trained professionals who undertake designing based on the specific requirements of clients. SFO exclusively represents a number of international companies for supplying the required equipment.

SFO offers clients a wide selection of products including all types of ovens, refrigerators and freezers, food service equipment, ice makers, mixers, laundry equipment, dishwashers, and many other kitchen equipment and accessories. Among the companies represented by SFO are Electrolux Professional-Italy, Dito-Electrolux-France, Unimac and Ice-O-Matic of the U.S., Union and Bravillor Bonamat of the Netherlands as well as Falcon Food Service Equipment, Williams Refrigeration and Victor Manufacturing of the U.K.

At Food Expo 2007, Matwani stressed that special emphasis will be given in the display locally manufactured kitchen equipment, which will serve as showcase of Omani skills. The equipment are already on the approved list of major clients such as the Ministry of Defence, Petroleum Development Oman, Royal Estates and private institutions. SFO has already completed prestigious projects supplied with 100% “Made-in-Oman products.

“With the participation of SFO in Food Expo 2007, trade visitors will surely be delighted to see various types of kitchen equipment and food service equipment when the international exhibition opens in early December,” said C.J. Paul, general manager of Omanexpo LLC, the leading exhibition management company in the sultanate.

Paul pointed out that Food Expo will display everything related to food products, food preparation and food processing. He stressed that with the increase of food demand in the country and the construction of many new hotels and restaurants in many parts of the sultanate, the exhibition will serve as an ideal platform for companies to showcase their products and services.

For more information on Food Expo 2007 or for stand reservations, please contact Abdullah Beg, Food Expo project manager, at tel. no. +968-24790333, mobile no. +968-95140107, or e-mail abdullah@omanexpo.com. More information about the show is also available online at www.omanexpo.com/foodexpo.

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Food Expo to showcase products of major Saudi company

Muscat, Oman, 26 October 2007 – The National Development Company (NADEC), a leading agricultural company that is partly owned by the Saudi Government, has confirmed its participation as a major exhibitor and gold sponsor of Food Expo 2007, which will be held on December 2-4 at the Oman International Exhibition Centre.

"The event will be an excellent opportunity for us to introduce our range of products to the Omani market," said Amir Qayyum, Sales Manager of NADEC. “This is part of our comprehensive strategy to help meet the growing food requirements in the whole Middle East as the region’s population continues to grow.”

NADEC was established in 1981 to develop the kingdom’s agricultural resources and provide consumers with high-quality and nutritious products. The company, which is based in Riyadh, annually produces a large volume of wheat, corn, potatoes, onions and other agricultural products such as dates, apricots and peaches. These are grown from the company’s own farms, which use modern agricultural techniques and the best varieties of crops.

NADEC is also known for its range of juice drinks and dairy products, which include fresh milk, cheddar cheese, fruit juices and yogurts. According to Qayyum, these are manufactured using state-of-the-art processing technologies to ensure high quality and maximum nutritional benefit to consumers. The products carry the NADEC brand and they come in highly attractive packaging, reflecting the company’s commitment to high standards of operations.

In a related development, the Minister of Agriculture of Saudi Arabia, H.E. Dr. Fahd bin Abdul-Rahman bin Sulaiman Balghunaym, has recently appointed NADEC's General Manager Agriculture Eng. Salim Al Shawy as Director General of the Organic Farming Development. Eng Al Shawy was selected due to his wide experience organic farming. Under his guidance, NADEC received an Organic Certification for its extra virgin olive oil and quality dates.

Eng. Al Shawy has a huge responsibility of developing organic farming in Saudi Arabia. There has been a buzz since his appointment in this position and all the farmers are enthusiastic about the progress. Saudi Arabia has the biggest market for organic food as it has the best per capita income in the Gulf region and its people are aware of the importance of organically grown food products.

“The participation of NADEC in Food Expo 2007 clearly shows the growing interest of companies within the GCC in the vibrant food industry in Oman,” said C.J. Paul, General Manager of Omanexpo LLC, the leading organiser of trade and consumers shows in the sultanate. “Their products would surely be a great and welcome addition to the choices now available to consumers here in Oman.”

Paul pointed out that Food Expo 2007 will truly be an international exhibition of everything related to food products with the participation many local and foreign companies. In addition to Saudi Arabian companies like Nadec, the event will also feature exhibitors from other countries including Thailand, Singapore, Italy, Germany, India, Sri Lanka, Turkey, Tanzania, and the United Arab Emirates.

Food Expo 2007 will primarily focus on the following major categories: food and beverage, catering and kitchen equipment, agriculture and fisheries, hotel and restaurant supplies, food processing technologies, hypermarket and grocery equipment as well as food packaging systems.

For more information on Food Expo 2007 or for stand reservations, please contact Abdullah Beg, Food Expo project manager, at tel. no. +968-24790333, mobile no. +968-95140107, or e-mail abdullah@omanexpo.com. More information about the show is also available online at www.omanexpo.com/foodexpo

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Food Expo 2007 to showcase new products from Bartech

Muscat, Oman, 27 August 2007 – Food Expo 2007, an international exhibition of kitchen appliances, food products, catering supplies and food service equipment, will present a wide a range of new products with the participation of Bartech in the annual event, which is scheduled on December 2-4 at the Oman International Exhibition Centre in Seeb.

"This is the third year in a row that we will be exhibiting at Food Expo, and we again look forward to impressing our potential clients with the excellent features of our international brands," said S. Sen, operations manager of Bartech.

Sen revealed that they will be displaying a new generation of glassware – dubbed Kwarx – from Arcoroc-Mikasa of France as well as new exciting flavours from Monin, another French company. They also plan to prominently showcase the newly launched cleaning and tabletop products from Carlisle of the U.S. as well as liquid wax candle lamps from Candle Lamp Co., which is also an American firm.

In addition, Bartech will also be introducing a very special new blend of gourmet coffee products from Bristot of Italy. According to Sen, they will also be presenting automatic espresso machines from another Italian firm named San Remo. To top it all, they will display a complete range of bar accessories, all types of barrista ware, and the latest beverage control systems for hotels and restaurants.

“Food Expo 2007 is a good opportunity for us to highlight our capabilities in serving all the requirements of bar operators and coffee shops in the sultanate,” Sen stressed. “We are the only company in Oman that offers the widest range of choices in bar equipment, glassware and other accessories.”

Bartech is just one of the companies that have recently confirmed their participation in Food Expo 2007. Organized by Omanexpo LLC, the three-day international exhibition is now being held every year in response to the growing demand in Oman for all types of food products, kitchen and catering equipment, food manufacturing technologies, as well as hotel and restaurant supplies.

“The market for everything related to food products, food manufacturing and food preparation is expected to continue growing rapidly as more new hotels and restaurants are built in many parts of the sultanate,” said C.J. Paul, general manager of Omanexpo LLC, the leading organizer of consumer and trade exhibitions in the sultanate. “Food Expo gives companies an ideal platform for showcasing their products to attract the interest of major clients.”

For more information on Food Expo 2007 or for details on how your company can participate in the event, please contact Abdullah Beg, Project Manager of Food Expo, at tel.: +968-24790333, mobile: +968-95140107, or e-mail abdullah@omanexpo.com. More information is also available online at www.omanexpo.com/foodexpo

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Shah Nagardas Manji & Co. to participate at Food Expo

Muscat, Oman, 25 August 2007 – In line with its leading position as one of the oldest trading companies in Oman, Shah Nagardas Manji & Co. LLC has confirmed its participation as a major exhibitor in Food Expo 2007, which will be held on December 2-4 at the Oman International Exhibition Centre in Seeb.

"Food Expo 2007 is a good opportunity for us to draw the attention of potential clients to our range of globally known catering and kitchen equipment, which are distinguished for their high quality and durability," said Paresh Shah, owner of Shah Nagardas Manji & Co.

Shah pointed out that his company is the distributor in the Sultanate of a wide selection of branded products for hotels, restaurants, and catering firms. These include kitchen equipments, dishwashers & laundry equipment from Fagor of Spain, industrial kitchen equipments from Oztiryakiler of Turkey, ice-making machines from Simag of Italy, and heavy-duty orange juicers and mixers from Santos of France.

Other brands represented by Shah Nagardas Manji & Co. include Blanco Servery Systems of Germany, IMC bar counters & chillers from the UK, the Sammic range of food preparation equipments from Spain, Sunnex kitchen utensils, Berjaya of Malaysia, Igloo coolers and insulated ice boxes from the US. Established in Muscat over 70 years ago, the company also has a privately labeled brand called “Duraware,” which has become synonymous with high-quality aluminum cookware. In addition, it offers a complete range of crockery and cutlery items from Noritake of Japan.

“We can serve all the requirements of new hotels and restaurants that are now being built or will soon be constructed in the Sultanate,” Shah emphasized. “We plan to prominently display our range of products at Food Expo 2007 so that all visitors can get a close look at their features and the advantages they offer.”

Organized by Omanexpo LLC, Food Expo 2007 is an international exhibition that will feature everything related to food and beverage, hotel and restaurant supplies, agriculture and fisheries, as well as food manufacturing technologies and equipment for hypermarkets and groceries. The three-day exhibition has consistently attracted the participation of leading companies in Oman’s food industry and international companies that plan to take advantage of opportunities in the local market.

"With the growing demand for food products and all types of kitchen equipment in the sultanate, this year’s Food Expo promises to be the biggest ever in terms of brands represented and the range of new products to be displayed,” said C.J. Paul, general manager of Omanexpo LLC, the leading organiser of trade events in the sultanate.

For more information on Food Expo 2007 or for details on how your company can participate in the event, please contact Omanexpo LLC at tel. no. +968-24790333, mobile no. +968-95140107, or e-mail abdullah@omanexpo.com. More information is also available online at
www.omanexpo.com/foodexpo

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Food Expo 2007 scheduled in December

Muscat, Oman, 6 August 2007 – Food Expo, an international exhibition of food products, catering equipment, hotel and restaurant supplies as well as food packaging and food processing technologies, will once again be held this year on December 2-4 at the Oman International Exhibition Centre in Seeb.

"This is the third year in a row that we are organising this major event for the food and hospitality sector in Oman in response to the country’s growing food demand and the need for modern catering equipment," said C.J. Paul, general manager of Omanexpo LLC, the leading organiser of trade and consumer fairs in the sultanate.
Paul pointed out that Food Expo 2007 will showcase a wide range of food products and the latest equipment used in food manufacturing, food preparation, and food processing. The three-day event will prominently feature not only food and beverage from all over the world but also the newest kitchen and catering equipment, food service supplies for hotels and restaurants, and the requirements of groceries and hypermarkets.

In addition, Food Expo 2007 will highlight the sultanate’s agricultural and fishery products while presenting innovative packaging systems and modern food processing technologies.

“Everything that has something to do with food and beverage will be there at Food Expo 2007,” Paul stressed. “The event will truly reflect the continued growth of the food industry in Oman with the strong presence of leading companies in the sultanate and the participation of international companies that want to enter the local market.”

Last year’s edition of Food Expo attracted the participation of major companies including Abdul Khalik Abdullah Habib Najwani & Partners LLC, A’Saffa Poultry Farms SAOG, General Electric & Trading Company LLC, Shah Nagardas Manji & Company, and Sharikah Fanniyah Omaniyah (Muscat) LLC. Among the other exhibitors were Matrah Cold Stores, Al Bayader International, Premium Food Industries, Sohar Poultry Company, Oman Gulf Enterprises, and Business International Group.

The international exhibitors, on the other hand, came all the way from Italy, Germany, Brunei Darussalam, Tunisia, Sri Lanka, the UAE, and the UK. According to Paul, more foreign companies are expected to participate this year with the launching of new tourism projects, which are projected to increase the demand for various types of catering, kitchen and food service equipment.

“Food Expo 2007 is the ideal event where buyers and sellers in the food and hospitality industry can have direct interaction for a mutually beneficial business partnership,” said Abdullah Beg, project manager of the event.

For more information on Food Expo 2007 or for details on how your company can participate in the event, contact Omanexpo LLC at tel. no. +968-24790333, fax no. +968-24706276, or e-mail abdullah@omanexpo.com. More information is also available online at
www.omanexpo.com/foodexpo

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20 – 22 October 2008 • Muscat, Sultanate of Oman

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